Hey there!

I’m Violetta - but you can call me Lotti. Nice to meet you!

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I’m an Art Director and senior concept-driven Multimedia Designer with over 10 years of experience in branding, visual storytelling, and emotionally intelligent design. I combine hands-on creativity with team leadership, guiding small creative teams while shaping cohesive visual systems and long-term brand strategies.

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Throughout my career, I’ve led visual directions, defined brand identities, and built cross-platform experiences that balance concept, emotion, and clarity. I thrive in projects where strategy, creativity, and execution intersect, ensuring that every idea translates into meaningful, impactful visuals.

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Long before “emotional design” became a defined discipline, I was creating work guided by intuition, sensitivity, and a deep curiosity about human perception. My interest in inner awareness and contemplative philosophy continues to inform my creative thinking and leadership approach - not as a trend, but as a long-standing foundation.

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I specialize in developing visual systems that go beyond aesthetics: brand identities, motion design, illustration, and experimental formats. I enjoy both crafting the conceptual vision and seeing it realized by the team I lead.

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Alongside my professional work, I study Buddhist philosophy at Dharma Gate Buddhist College through distance learning, deepening a perspective that informs both my creative practice and leadership style.

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I’m open to remote or hybrid roles where I can contribute by shaping visual direction, guiding creative teams, and building long-term brand impact.