A Detergent Brand
In spring 2024 I was asked to create a brand for a fictionary supermarket, as Scala was planning to launch a new booth with a new look and feel for the upcoming tech trade show season, where the target audience were mainly supermarkets and convience stores.
The goal was to create a believable, yet somewhat still commercial retail atmosphere with several digital signage touchpoints around the store. The task included physical products as well as video ads and other design elements.
The Challenge
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Create a brand that feels real and believable
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Design products in two scents: laundry detergent and fabric softener
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Develop physical products and shelf-ready packaging
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Add interactive elements for a trade show: shelf-edge screens highlighting special offers
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Produce video ads to showcase the brand and products
My Approach
1. Brand & Product Design
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Created the logo, color palette, and packaging system
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Differentiated products for scents and types while keeping the brand cohesive
2. Physical shelf experience
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Designed products ready for display on the trade show shelf
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Built interactive shelf-edge screens to communicate special offers in real-time
Shelf-edge default state
Shelf-edge triggered state
3. Video content
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Produced short, engaging videos for trade show display
The Outcome
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Delivered a fully realized, credible brand ready for the trade show
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Visitors engaged with an interactive and visually striking shelf experience
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Created video assets usable across multiple channels