A Supermarket
In spring 2024 I was asked to create a brand for a fictionary supermarket, as Scala was planning to launch a new booth with a new look and feel for the upcoming tech trade show season, where the target audience were mainly supermarkets and convience stores.
The goal was to create a believable, yet somewhat still commercial retail atmosphere with several digital signage touchpoints around the store. The task included physical products as well as video ads and other design elements.
The Challenge
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Build a fictionary supermarket setting for an upcoming trade show
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Design Vivre, a cohesive supermarket brand, to tie multiple products together
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Create digital signage, ads, attract loops, and special offer screens
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Design physical products and packaging for display on the shelves
My Approach
1. Brand & Visual Identity
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Developed Vivre’s logo, color palette (using secondary colors of the Scala brand), and general look and feel
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Created cohesive design across all in-store brands
2. Digital content & signage
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Designed video transitions, ads, and attract loops for digital screens
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Built special offer screens for shelf-edge displays
3. Physical products
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Designed product packaging and displays to fit the supermarket shelves
Logo Animation
Pasta Shelf unit with advertisements, ambient mood videos and a recipe selector solution with shelf-edge displays
The Outcome
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Delivered a convincing supermarket environment for the trade show
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Enabled multiple brands, including the detergent, to shine in a realistic in-store setting
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Produced versatile digital and physical assets that enhanced the trade show experience
